/* ===== VISIBLE+ — Thème clair (blanc / noir / gris + rouge accent) ===== */
:root{
  --bg:#ffffff;
  --surface:#f6f6f7;
  --surface2:#f0f1f3;
  --line:#e5e7ea;
  --ink:#15171c;        /* texte principal */
  --muted:#6a6f78;      /* texte secondaire */
  --grn:#d70a12;        /* accent ROUGE (nom historique conservé) */
  --grn-deep:#a8060d;
  --red-soft:#fdecec;   /* fonds/badges rouges légers */
  --white:#15171c;      /* alias texte foncé (compat) */
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:Inter,system-ui,sans-serif;line-height:1.6;overflow-x:hidden;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
.disp{font-family:'Space Grotesk',sans-serif;font-weight:700;letter-spacing:-1px;line-height:1.06}
.serif{font-family:'Playfair Display',Georgia,serif;font-style:italic;font-weight:400}
.wrap{max-width:1140px;margin:0 auto;padding:0 26px}
.grn{color:var(--grn)}
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:14px;padding:14px 26px;border-radius:9px;cursor:pointer;border:none;transition:.2s;font-family:Inter}
.btn-grn{background:var(--grn);color:#fff}
.btn-grn:hover{background:var(--grn-deep);transform:translateY(-2px);box-shadow:0 12px 26px rgba(215,10,18,.25)}
.btn-ghost{border:1px solid #d2d5da;color:var(--ink);background:#fff}
.btn-ghost:hover{border-color:var(--ink)}

/* NAV */
header{position:sticky;top:0;z-index:200;background:rgba(255,255,255,.88);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:70px}
.logo{font-family:'Space Grotesk';font-weight:700;font-size:22px;color:var(--ink)}.logo b{color:var(--grn)}
.nav ul{display:flex;gap:30px;list-style:none}
.nav ul a{font-size:14px;font-weight:500;color:#444}.nav ul a:hover,.nav ul a.active{color:var(--grn)}
.nav .right{display:flex;align-items:center;gap:14px}
.burger{display:none;flex-direction:column;gap:5px;cursor:pointer;z-index:260}.burger span{width:24px;height:2px;background:var(--ink);transition:.25s}
.burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mmenu{position:fixed;inset:0;z-index:250;background:rgba(255,255,255,.98);backdrop-filter:blur(8px);display:flex;flex-direction:column;justify-content:center;align-items:center;gap:8px;opacity:0;visibility:hidden;transition:.28s}
.mmenu.open{opacity:1;visibility:visible}
.mmenu a{font-family:'Space Grotesk';font-weight:600;font-size:26px;color:var(--ink);padding:12px}
.mmenu a:hover{color:var(--grn)}
.mmenu .btn-grn{font-size:16px;margin-top:18px;color:#fff}

/* HERO */
.hero{position:relative;padding:64px 0 56px;text-align:center;overflow:hidden}
.hero::before{content:"";position:absolute;top:-180px;left:50%;transform:translateX(-50%);width:760px;height:520px;background:radial-gradient(circle,rgba(215,10,18,.07),transparent 65%);pointer-events:none}
.hero .inner{position:relative;max-width:840px;margin:0 auto}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:12.5px;font-weight:600;letter-spacing:.5px;color:var(--grn);border:1px solid #f1cdcf;background:var(--red-soft);padding:7px 16px;border-radius:100px;margin-bottom:22px}
.hero h1{font-size:clamp(34px,5vw,58px);max-width:880px;margin:0 auto}
.hero h1 .grn{color:var(--grn)}
.hero .sub{font-size:clamp(17px,2.2vw,20px);color:#3a3e45;margin:22px auto 0;max-width:680px;font-weight:500}
.hero .lead{font-size:16px;color:var(--muted);margin:16px auto 0;max-width:620px}
.cta-row{display:flex;gap:13px;flex-wrap:wrap;justify-content:center;margin-top:30px}

/* VIDEO 16:9 */
.video-wrap{position:relative;width:100%;max-width:920px;margin:46px auto 0;aspect-ratio:16/9;border-radius:16px;overflow:hidden;border:1px solid var(--line);box-shadow:0 30px 70px rgba(20,23,28,.16)}
.video-wrap iframe,.video-wrap video{position:absolute;inset:0;width:100%;height:100%;border:0;object-fit:cover;background:#000;display:block}

/* SECTIONS */
section{padding:78px 0}
.alt{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.kicker{font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--grn);margin-bottom:14px}
.sec-h{font-size:clamp(26px,3.6vw,40px)}
.sec-head{margin-bottom:42px;max-width:760px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head p{color:var(--muted);margin-top:14px;font-size:17px}
.lede{font-size:17px;color:#3a3e45;max-width:760px;margin-top:8px}

/* intro band */
.band{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center;padding:54px 0}
.band h2{font-size:clamp(24px,3.4vw,36px)}
.band p{color:var(--muted);max-width:680px;margin:14px auto 0;font-size:17px}

/* bullets / pills */
.bullets{display:flex;gap:12px;flex-wrap:wrap;margin:6px 0 26px}
.bullets div{flex:1 1 160px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:14px 16px;font-size:14.5px;color:var(--ink)}
.bullets div::before{content:"➜ ";color:var(--grn);font-weight:700}

/* vs comparison */
.vs{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:6px 0 26px}
.vs .col{border:1px solid var(--line);border-radius:14px;padding:24px;background:#fff}
.vs .col.org{border-color:#f1cdcf;background:var(--red-soft)}
.vs .col h4{font-family:'Space Grotesk';font-size:17px;margin-bottom:8px}
.vs .ads h4{color:#9aa0a8}.vs .org h4{color:var(--grn)}
.vs .col p{color:#4a4f57;font-size:15px}

/* funnel vu->compris->retenu->choisi */
.funnel{display:flex;justify-content:center;gap:14px;flex-wrap:wrap;align-items:center;margin:6px 0 24px}
.funnel .e{text-align:center;background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 20px;min-width:150px}
.funnel .e b{font-family:'Space Grotesk';font-size:18px;display:block;color:var(--ink)}
.funnel .e span{color:var(--muted);font-size:13px}
.funnel .arr{color:var(--grn);font-size:20px;font-weight:700}
.kept{border-left:3px solid var(--grn);padding:16px 22px;color:#3a3e45;font-size:17px;background:var(--surface);border-radius:0 12px 12px 0}
.kept b{color:var(--ink)}

/* objection list */
.objlist{columns:2;column-gap:32px;margin:6px 0 8px}
.objlist li{list-style:none;break-inside:avoid;padding:9px 0 9px 28px;position:relative;font-size:15.5px;color:#3a3e45;border-bottom:1px solid var(--line)}
.objlist li::before{content:"—";position:absolute;left:0;color:var(--grn);font-weight:700}
.steplist{list-style:none}
.steplist li{padding:9px 0 9px 28px;position:relative;font-size:15.5px;color:#3a3e45;border-bottom:1px solid var(--line)}
.steplist li:last-child{border-bottom:none}
.steplist li::before{content:"✓";position:absolute;left:0;color:var(--grn);font-weight:700}

/* proof stats */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.stat{background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px;text-align:center;box-shadow:0 8px 24px rgba(20,23,28,.05)}
.stat .reel{width:100%;border-radius:10px;border:1px solid var(--line);margin-bottom:16px;display:block;background:#000}
.stat b{font-family:'Space Grotesk';font-size:44px;display:block;color:var(--grn);line-height:1}
.stat .u{font-size:13px;color:var(--muted);margin-top:4px}
.stat .who{margin-top:12px;font-weight:700;font-size:16px}
.stat .note{font-size:13.5px;color:var(--muted);margin-top:6px}

/* pour qui */
.pourqui{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.pourqui .col{border:1px solid var(--line);border-radius:16px;padding:28px;background:#fff}
.pourqui .col.no{background:var(--surface)}
.pourqui h4{font-family:'Space Grotesk';font-size:18px;margin-bottom:14px}
.pourqui .ok h4{color:var(--grn)}.pourqui .no h4{color:#8a909a}
.pourqui ul{list-style:none}
.pourqui li{padding:9px 0 9px 28px;position:relative;font-size:15px;color:#3a3e45;border-top:1px solid var(--line)}
.pourqui li:first-child{border-top:none}
.pourqui .ok li::before{content:"✓";position:absolute;left:0;color:var(--grn);font-weight:700}
.pourqui .no li::before{content:"✕";position:absolute;left:0;color:#b9bdc4;font-weight:700}
.pourqui .no li{color:#8a909a}

/* method steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.step{background:#fff;border:1px solid var(--line);border-radius:14px;padding:24px;box-shadow:0 6px 18px rgba(20,23,28,.04)}
.step .n{font-family:'Space Grotesk';font-weight:700;color:var(--grn);font-size:13px;letter-spacing:.5px}
.step h3{font-family:'Space Grotesk';font-size:17px;margin:10px 0 7px}
.step p{color:var(--muted);font-size:14px;line-height:1.55}

/* cards (services) */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:30px;transition:.2s;box-shadow:0 6px 18px rgba(20,23,28,.04)}
.card:hover{border-color:#f1cdcf;transform:translateY(-4px)}
.card .ico{width:48px;height:48px;border-radius:12px;background:var(--red-soft);color:var(--grn);display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:18px}
.card h3{font-family:'Space Grotesk';font-size:20px;margin-bottom:8px}
.card p{color:var(--muted);font-size:15px}

/* protocole rows */
.proto{display:grid;gap:12px}
.proto .row{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:12px;padding:20px 22px}
.proto .num{font-family:'Space Grotesk';font-weight:700;color:var(--grn);font-size:18px;min-width:38px}
.proto h4{font-family:'Space Grotesk';font-size:17px;margin-bottom:4px}
.proto p{color:var(--muted);font-size:14.5px}

/* case studies */
.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.case{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px;box-shadow:0 6px 18px rgba(20,23,28,.04)}
.case .top{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;border-bottom:1px solid var(--line);padding-bottom:14px;margin-bottom:14px}
.case .handle{font-family:'Space Grotesk';font-weight:600;font-size:16px}
.case .handle small{display:block;color:var(--muted);font-size:13px;font-weight:400;margin-top:2px}
.case .type{font-size:12px;color:var(--grn);font-weight:600;text-align:right;white-space:nowrap}
.case .ca{font-size:12px;color:var(--muted);text-align:right;margin-top:4px}
.case .res-l{font-size:13px;color:var(--muted);margin-bottom:8px}
.case .res-l b{color:var(--ink)}
.case .gains{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:12px}
.case .gains span{font-size:12.5px;background:var(--red-soft);color:var(--grn-deep);border:1px solid #f1cdcf;padding:3px 9px;border-radius:100px}
.case .reel-img{width:100%;border-radius:10px;border:1px solid var(--line);display:block;margin-top:2px}

/* pricing */
.pricing{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.price{background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 26px;position:relative;display:flex;flex-direction:column;box-shadow:0 10px 30px rgba(20,23,28,.06)}
.price.feat{border:2px solid var(--grn);box-shadow:0 16px 40px rgba(215,10,18,.14)}
.price .badges{position:absolute;top:-13px;left:0;right:0;display:flex;justify-content:center;gap:8px;flex-wrap:wrap}
.price .pill{background:var(--grn);color:#fff;font-size:11px;font-weight:700;padding:5px 12px;border-radius:100px;text-transform:uppercase;letter-spacing:.3px}
.price .pill.gift{background:var(--ink)}
.price .nm{font-family:'Space Grotesk';font-weight:700;font-size:13px;letter-spacing:1px;text-transform:uppercase;color:var(--grn);margin-top:6px}
.price .pdesc{font-size:14px;color:var(--muted);margin:8px 0 14px;min-height:42px}
.price .amt{font-family:'Space Grotesk';font-size:34px}.price .amt small{font-size:15px;color:var(--muted);font-weight:400}
.price .subtxt{font-size:13px;color:var(--grn);font-weight:600;margin-top:2px;min-height:34px}
.price .qty{font-size:15px;font-weight:700;color:var(--ink);background:var(--surface);border:1px solid var(--line);border-radius:9px;padding:10px 12px;margin:14px 0;text-align:center}
.price .inc-l{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.5px;color:var(--ink);margin-bottom:8px}
.price ul{list-style:none;margin-bottom:16px;flex:1}
.price li{padding:6px 0 6px 24px;position:relative;font-size:13.5px;color:#3a3e45}
.price li::before{content:"✓";position:absolute;left:0;color:var(--grn);font-weight:700}
.price .end{font-size:13px;color:var(--muted);font-style:italic;margin-bottom:16px}
.price .btn{width:100%;justify-content:center}

/* objectif */
.goalbox{background:var(--ink);color:#fff;border-radius:20px;padding:48px 42px;text-align:center;position:relative;overflow:hidden}
.goalbox .kicker{color:#ff7a80}
.goalbox h2{font-family:'Space Grotesk';font-size:clamp(24px,3.4vw,38px);color:#fff}
.goalbox p{color:#c9ccd2;max-width:660px;margin:16px auto 0;font-size:16px}
.goalbox .chip{display:inline-block;margin-top:22px;background:var(--grn);color:#fff;font-weight:700;padding:10px 20px;border-radius:100px;font-size:15px}

/* final */
.final{text-align:center;padding:80px 0 10px}
.final h2{font-family:'Space Grotesk';font-size:clamp(26px,4vw,44px);max-width:760px;margin:0 auto}
.final p{color:var(--muted);margin:16px auto 26px;max-width:560px}

/* contact */
.contact-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:36px;align-items:start}
.contact-info .pt{display:flex;gap:12px;align-items:flex-start;margin-bottom:18px}
.contact-info .pt .i{color:var(--grn);font-size:20px;min-width:26px}
.contact-info .pt b{display:block;font-family:'Space Grotesk';font-size:16px}
.contact-info .pt span{color:var(--muted);font-size:14px}
.cal-wrap{background:#fff;border:1px solid var(--line);border-radius:18px;padding:14px;min-height:640px;overflow:hidden;box-shadow:0 10px 30px rgba(20,23,28,.06)}
.cal-wrap #my-cal-inline-30min{min-height:620px}

/* page hero */
.page-hero{position:relative;padding:60px 0 36px;border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(32px,4.6vw,52px);max-width:820px}
.page-hero p{color:var(--muted);font-size:18px;margin-top:16px;max-width:620px}

/* footer */
footer{position:relative;border-top:1px solid var(--line);padding:64px 0 40px;text-align:center;overflow:hidden;background:var(--surface);margin-top:20px}
.watermark{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-family:'Space Grotesk';font-weight:700;font-size:clamp(80px,18vw,240px);color:#eceef1;letter-spacing:-4px;pointer-events:none;user-select:none}
.fcontent{position:relative;z-index:2}
.fcontent .logo{font-size:30px;margin-bottom:12px}
.fcontent a{color:#4a4f57}.fcontent a:hover{color:var(--grn)}
.fcontent .muted{color:var(--muted);font-size:14px;margin-top:6px}

@media(max-width:900px){
  .nav ul,.nav .right .btn{display:none}.burger{display:flex}
  .stats,.vs,.cases,.pourqui,.pricing,.steps,.cards,.contact-grid{grid-template-columns:1fr}
  .objlist{columns:1}
  .goalbox{padding:34px 24px}
  .funnel{flex-direction:column}
  .funnel .e{width:100%;max-width:360px}
  .funnel .arr{transform:rotate(90deg);margin:-2px 0}
}

/* ===== Refonte "personal branding" ===== */
/* Bandeau défilant dirigeants */
.marquee-sec{overflow:hidden;padding:10px 0}
.marquee{overflow:hidden;padding:6px 0;-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee .track{display:flex;gap:18px;width:max-content;animation:scrollx 46s linear infinite}
.marquee:hover .track{animation-play-state:paused}
@keyframes scrollx{to{transform:translateX(-50%)}}
.dcard{width:236px;flex:none;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:0 10px 26px rgba(20,23,28,.07)}
.dcard img{width:100%;height:250px;object-fit:cover;object-position:top center;display:block}
.dcard .info{padding:14px 16px}
.dcard .nm{font-family:'Space Grotesk';font-weight:700;font-size:15px}
.dcard .br{color:var(--grn);font-size:12.5px;font-weight:600;margin-top:2px}
.dcard .st{color:var(--muted);font-size:12.5px;margin-top:7px;line-height:1.4}

/* Résultats Avant / Après */
.results{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.rescard{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 10px 30px rgba(20,23,28,.06);display:flex;flex-direction:column}
.rescard>.thumb{aspect-ratio:16/10;background:#000 center/cover no-repeat;border-bottom:1px solid var(--line)}
.rescard .body{padding:22px;display:flex;flex-direction:column;gap:14px;flex:1}
.rescard .h{font-family:'Space Grotesk';font-weight:600;font-size:16px}
.rescard .h small{display:block;color:var(--muted);font-size:13px;font-weight:400;margin-top:2px}
.ba{border-radius:12px;padding:12px 14px;font-size:13.5px;line-height:1.5}
.ba .lbl{display:block;font-size:10.5px;font-weight:700;text-transform:uppercase;letter-spacing:.6px;margin-bottom:5px}
.ba.before{background:var(--surface);color:var(--muted)}
.ba.before .lbl{color:#9aa0a8}
.ba.after{background:var(--red-soft);color:#3a3e45;border:1px solid #f4d3d4}
.ba.after .lbl{color:var(--grn)}
.rescard .note2{font-size:13px;color:var(--muted);font-style:italic}

/* Derrière Visible+ (immersif) */
.team{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.tmember{position:relative;min-height:660px;border:1px solid var(--line);border-radius:22px;overflow:hidden;display:flex;align-items:flex-end;background:var(--surface)}
.tmember>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 14%}
.tmember .grad{position:absolute;inset:0;background:linear-gradient(to top,#fff 0%,#fff 16%,rgba(255,255,255,.92) 30%,rgba(255,255,255,.35) 45%,rgba(255,255,255,0) 62%)}
.tmember .txt{position:relative;z-index:2;padding:0 32px 30px}
.tmember h3{font-family:'Space Grotesk';font-size:23px}
.tmember h3 .grn{color:var(--grn)}
.tmember p{color:#3a3e45;font-size:15px;margin-top:10px;max-width:440px}

/* Timeline méthode (léger) */
.timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.tstep{background:#fff;border:1px solid var(--line);border-radius:14px;padding:22px;position:relative}
.tstep .num{position:absolute;top:18px;right:20px;font-family:'Space Grotesk';font-weight:700;font-size:30px;color:#eceef1}
.tstep .k{font-family:'Space Grotesk';font-weight:700;color:var(--grn);font-size:13px}
.tstep h4{font-family:'Space Grotesk';font-size:16px;margin:8px 0 6px}
.tstep p{color:var(--muted);font-size:14px}

/* FAQ */
.faq{max-width:780px;margin:0 auto}
.faq details{border:1px solid var(--line);border-radius:12px;margin-bottom:10px;background:#fff;overflow:hidden}
.faq summary{padding:18px 20px;font-weight:600;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:14px;font-family:'Space Grotesk';font-size:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--grn);font-size:24px;font-weight:400;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq .a{padding:0 20px 18px;color:#3a3e45;font-size:15px}

@media(max-width:900px){
  .results,.team,.timeline{grid-template-columns:1fr}
  .tmember{min-height:460px}
}